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Showing posts from September, 2013

STOP LEARNING!

Just watch the video, i'm speechless...
for your information, here's the speakers bio


Jacob Barnett is an American mathematician and child prodigy. At 8 years old, Jacob began sneaking into the back of college lectures at IUPUI. After being diagnosed with autism since the age of two and placed in his school's special ed. program, Jacob's teachers and doctors were astonished to learn he was able to teach calculus to college students.

At age nine, while playing with shapes, Jacob built a series of mathematical models that expanded Einstein's field of relativity. A professor at Princeton reviewed his work and confirmed that it was groundbreaking and could someday result in a Nobel Prize. At age 10, Jacob was formally accepted to the University as a full-time college student and went straight into a paid research position in the field of condensed matter physics. For his original work in this field, Jacob set a record, becoming the world's youngest astrophysics res…

Just Do It Now!

Dua tahun lalu, saya dan teman-teman menginisiasi sebuah acara yang mengubah peta kewirausahaan kampus dan nasional. UI Studentpreneurs. Ketika harus membuat jargon untuk toss di akhir rapat, dengan ngasalnya kami menyuarakan, "Just Do It Now".

Alasannya simpel, entrepreneur ya action. Rencana ada, matang, tapi action jauh lebih bermakna dari tiap angka di layar komputer.

Just do It Now juga berarti, "udah lakuin aja gausah banyak mikir, ntar juga nemu solusinya kalo dijalanin".

Bisa juga berarti apa yang bisa dilakukan sekarang, ya lakukan sekarang. Jangan tunggu deadline, apalagi soal tugas kepanitiaan.

Hari ini gw ketawa sendiri nginget hal itu. Just do It Now sepertinya pantas menjadi motto hidup gw sampai akhir tahun ini. Well, dengan segudang rencana yang ada di otak, bahkan untuk ngejalaninnya aja susah banget. Nggak susah literally, tapi susah actionnya. Susah ngelangkah satu langkah aja. Entah males, entah nunda-nunda, entah apalah alasan gw pokoknya nggak…

The only way to STOP procrastination

Best Kratingdaeng Ads i've ever seen!

One of the best kratingdaeng ads i've ever seen!

Message: "Buat yang biasa luar biasa" (for everyone who used to be extraordinary)

Execution: unbelievable. How they relate 'extraordinary', 'slide from hill with sofa' and 'waterpool' into 30 seconds amazing illustration. Starts from 1st person camera who push the sofa, wear the google, laughing each other, then 3rd person camera shoot from other side of hill. We can see how tall and crazy this group of person.

Furthermore, they jump into very nice - and expensive waterpool while a party is being held. Splash, wohoooo! Loud cheers on the air, someone throw kratingdaeng bottle, and they drink together.

***

For me, this ads communicate their message precisely. That crazy jump for "Extraordinary", exclusive pool + party for "social status", and celebrate the pricey craziness with the energy drink. Celebrate the social status, celebrate your life, and be happy for it. Once again, th…

What is it means when a brand become a verb?

We FaceTime and Skype but we generally don’t Facebook or YouTube. We Google but we don’t Bing (at least not yet). We Rollerblade but we don’t Slinky. In past years, we would Xerox but would never Polaroid. Why are some popular brands or products used as verbs in our everyday conversation and others not? It’s an interesting question and there are opposing sides in the business world about whether “verbifying” (which is a verbified word in itself) a brand or product is a good thing or not. On the one hand, the marketers tend to believe it’s the ultimate compliment and demonstrates a personal connection between consumer and brand. The intellectual property attorneys, on the other hand, usually contend that using a product or brand name this way risks what is termed “genericide,” (as Dave Barry used to say, “I’m not making this up…”) meaning losing the legal power of a trademark. Xerox, for example, for several years apparently ran a campaign with publishers asking them to not use the na…