One of the best kratingdaeng ads i've ever seen!
Message: "Buat yang biasa luar biasa" (for everyone who used to be extraordinary)
Execution: unbelievable. How they relate 'extraordinary', 'slide from hill with sofa' and 'waterpool' into 30 seconds amazing illustration. Starts from 1st person camera who push the sofa, wear the google, laughing each other, then 3rd person camera shoot from other side of hill. We can see how tall and crazy this group of person.
Furthermore, they jump into very nice - and expensive waterpool while a party is being held. Splash, wohoooo! Loud cheers on the air, someone throw kratingdaeng bottle, and they drink together.
For me, this ads communicate their message precisely. That crazy jump for "Extraordinary", exclusive pool + party for "social status", and celebrate the pricey craziness with the energy drink. Celebrate the social status, celebrate your life, and be happy for it. Once again, that was amazing.
Thats my opinion, then whats yours?